Wednesday, October 16, 2019

This is the First Web Series on Flipkart, Flipkart Video Originals, Takes on Amazon Prime Video and Netflix

Flipkart Video Originals

The Walmart-owned Flipkart on Tuesday stepped into original video content in India with the launch of 'Flipkart Video Originals' as the over-the-top media services (OTT). As informed by the company Flipkart Video Originals will be produced by some of the best creators in the industry and curated especially for the platform.

"When we launched our video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the Internet but are new to e-commerce," Prakash Sikaria, Vice President-Growth, and Monetisation, Flipkart, said in a statement.

Going forward, Flipkart will work with Studio Next, Frames and Sikhya Productions to bring first-of-its-kind content across genres and languages. The first original series Backbenchers hosted by Farah Khan goes live later this month.

"From short stories created by award-winning producers to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content," Sikaria added.

The first creator to join the platform is Academy Award winner Guneet Monga who is on board as the official creator and curator of short stories for the platform.

"Flipkart Video is offering a great platform for content creators to engage with a customer base of over 160 million people across India through a unique storytelling format," said Monga.

As Flipkart entered into the video content with Flipkart Video Originals, this new contender already has millions of users,  and Amazon and Netflix, who are leaders in this game need to keep a watch.

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